Bitches Who Brunch

AUGUST 4, 2014
Brunch_Donuts

Photo by Emily Long

Brunch is arguably the best meal of the day – nay, the week – and in cities like New York and DC it has become an all-out, all-day event. I, personally, would prefer laughing from noon til night over bottomless mimosas than staying out late at a club. My preference for darties (that’s day parties, for the uninitiated) may signify me maturing as I approach 30, or it could just mean that brunch is where it’s at in 2014.

Whether it’s my age or general public opinion that’s making brunch so popular with my friends, the fact is that the meal takes up half of my weekend so I like to turn to Bitches Who Brunch for tips on where to go and what to wear. Though she spends her days as a foreign affairs specialist working on renewable energy diplomacy at the U.S. Department of State, Bitches Who Brunch co-founder Cori Sue Morris’ passion lies in brunch.

I sat down with her recently to learn about her growing business and get the skinny on the meal that’s making me fat.

 

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What is it about brunch that makes it better than any other meal?

Brunch is an unnecessary luxury. It’s another meal that takes place at a restaurant, which involves getting dressed before one might normally do so on a Saturday, eating rich foods, and drinking during the day.

That said, brunch is also an excellent opportunity to try new restaurants that might otherwise be too crowded or too expensive at dinnertime. And, it’s an amazing opportunity to catch up with friends in person, without the distractions of a crowded bar or party, and, if you have manners, without cell phones. That is, of course, after you’ve instagrammed your meal.

Which wins in a brunch grudge match: the sweet or savory food?

Savory, hands-down. Eating too much sugar gives you a headache early in the morning and only serves to make a hangover worse.

What are your favorite spring fashion trends? Any food trends you’ve noticed?

My favorite fashion trends for spring are definitely the preponderance of sneakers and backpacks. I regularly wear my Converse with fit-and-flair frocks and just picked up a Tory Burch backpack that I can no longer live without. I’m also crazy for crop tops, when paired with a matching, conservative skirt the style can look chic and ladylike while still fashion-forward.

In terms of food, I think 2013 was the year of Brussels sprouts. Artisanal bread is the hot food trend of 2014. And, everyone knows we’re so over cupcakes—on to macaroons, Cronuts, and other assorted pastries.

What tips do you have for someone looking to host her own brunch?

First up, send an invite at least two weeks in advance in order to be considerate of your guests’ schedules.

When planning, pay attention to detail: ensure the napkins, straws, plates and the rest of the place settings are coordinated. Serve a signature dish, and make sure you try it out in advance. Buy lots of extra champagne so you don’t run out—and make sure you buy fresh-squeezed OJ.

I can see how passionate you are about brunch, so much so that you’ve turned it into a full-fledged business. How do you balance maintaining your growing Bitches Who Brunch venture with a full time job?

I’ve always been a sucker for productivity, but running a business and managing a demanding career means I have to focus on what’s absolutely essential and cut away everything else. That way, I can devote as much time and energy as possible to what really matters.

I make sure to sleep, exercise, and hydrate, as those things make me far more productive when I’m working. I wish I was one of those people who didn’t need to sleep and could just work through the night, but unfortunately that is not the case.

I use a lot of productivity and health apps. My favorites are Evernote, Things, my Jawbone Up, and Uber to get where I’m going quickly while working on-the-go.

I’ve also learned to say “no” more often. It leaves me more time to focus on what matters: my family, close friends, boyfriend, personal health, career, and company. There’s not room for much else. One of the benefits is that I no longer sweat the small stuff—like a missed cocktail party, TV show, or whatever the latest gossip is.

Most importantly, I have an amazing co-founder, Becca, who is brilliant, hard-working, and truly compliments my skillset and personality. We’ve hired five amazing women who work for Bitches Who Brunch, and we can really count on them. They’ve been amazing. Hiring well is by far the most difficult, and most important, piece of running a business.

How do you separate the “work” you now associate with brunching from the fun experience of brunch itself?

I rather enjoy work! The line between work and play is increasingly blurred for me, as many of my friends also work in relevant industries (food, fashion, media) or are entrepreneurs. It’s important to surround yourself with like-minded, hard-working people—I’m fine if we’re talking about work. Brunch, fashion, and media are pretty fun topics, after all.

When at brunch, I do make a conscious effort to be considerate of my dining companions, and to put the camera and phone away as soon as I can. That lets us get back to the real purpose of brunch: catching up with your girlfriends over a great meal.

What’s next for Bitches Who Brunch?

Right now, Bitches Who Brunch is a luxury lifestyle website catering to young professional girls-about-town in Washington and New York. We’re launching in our third city, Chicago, later this year and hiring a few girls there.

We’re also working on a Bitch-branded online shop, where our readers and fans of the brand can shop a hand-curated selection of our favorite products in fashionable accessories, hostess gifts, dry goods, and Bitch must-haves.

Cori Sue Morris (left) and her co-founder Becca Clara Love (right)

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